In the beginning it was Musical.ly, Then he became Tiktok. And as I look at heart -shaped hands and placed on cash picks on the stage of the Sanremo Festival, I think the original name was more spot on. Tiktok plays by right in the music industry championship. The algorithmic formula of the platform has influenced the musical charts by raising and descending the songs according to the choices made by users. As a reflection, Tiktok has also changed The way of writing the songs. Structure, duration, sounds, riffs and refrains have folded to meet the social requirements. Not only that. The now no longer secret ingredient are the Damn Balletti. The Sanremo 2025 festival is no exception.
In a pre -titok world, most songs worked as follows: verse-rastine-rastrofa-riornello-bridge-riornello. On social media it is different: refrain-stastrine-stanker, and then repeats itself. In most cases A hook, a hook is enough. A song no longer needs to be beautiful, they only need 15-30 seconds that play wellpossibly 15-30 seconds to combine with a few steps of dance. In this way the users will take the phone, they will film themselves while the dance under the song, they will share it, again, again and again. And here The song becomes viral.
The tricks used to become viral on Tiktok
Producers and singers are trying to create ad hoc songs that could be successful on the platform. The inevitable consequence of when following a scheme It is repetitiveness. Sanremo’s songs look like all (also because the eleven authors themselves composed the 66.6% of the songs in the racetherefore 20 out of 29, and almost nobody showed up signed by single).
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The stratagem works, as evidenced by the proliferation of successes that use short samples that are easily recognizable. Sanremo’s songs have already been used for ballets or memes. According to the statistics of the platform Hearts of the coma_cose was selected in addition 1,500 videos, damme ‘na man by Tony Effe is present in beyond 1,240 clips, forget about seven of Elodie was chosen for more than 1,220 thousand videos.
Accomplice of virality in addition to ballets are the memes. I call me or call you of Gaia forbids used as an ironic background for the undecided, Forget about 7 to joke about the alarm clocks that sound empty or Beat by Fedez to send subliminal messages to those who want to keep away. There are those who ask themselves if some texts have not been even thought on purpose.
TikTokethization of the musical industry
Music TikTokethization takes place globally. Justin Bieber and Drake They proposed challenges on Tiktok to make the songs become viral. Summer Walker has released his first completely accelerated album, A remixed version of his 2018 Last Day of Summer album, supporting the Speed Song trend on Tiktok. Some experts in the sector also accused the artists of having chosen repetitive rhythms To make users use the songs on the social network. Songs that are gradually becoming more and more short. Just to become viral 30 seconds are enough.
Not just ad hoc songs. Several record companies have organized Private listening sessions with Tiktok influencersThey often pay them to use the songs of artists in Reel or stories. As he explained to Business Insider Jesse Callahanfounder of the nascent marketing company Montford Agency“musical marketing on Tiktok is enormous. It is an important way with which the labels have brought the artists in the spotlight in the last two years”.
In addition to the memes, musical challenges and ballets, marketing employees are also creating Personalized AR filters which include a certain song, to increase the reproductions of that track in Videos generated by users.
