The California Erewhon supermarket chain has launched a new product: a single strawberry that costs 20 dollars. It is sold in a plastic bell and collected in Japan: it arrives on the shelves within 48 hours. Lois Beckett, The Guardian journalist, said: “This is Platonic strawberry”.
The video from which everything started was published on Tiktok on February 22nd. Alyssa Antocicreator from 216,000 followers on Tiktokhe published a clip in which he recovers as he tastes a new one for the first time Product launched by the California Erewhon chain. The video, which you find at the bottom of this article, has been seen almost 18 million times and he got 1.2 million likes.
Protagonist of the video ahuge strawberry enclosed in a plastic bell. Specifically it is a strawberry Tamhiakikaproduced by the Kyoto Elly Amai company. A represented by Erwhon explained to the newspaper The Guardian that the frieze are grown in Japan, collected and then brought to the shelves within 48 hours. At the moment in a well -known supermarket chain active in Italy a strawberry basket from 500 grams costs 3.40 euros.
Also also guarantees the quality and explains that in its fields every single strawberry must satisfy one long series of requirements. Otherwise nobody is even worthy of collecting it. For each product there are at least “two control points”. There is a pointproof on the price. Even if the strawberry has become known on social networks as a product sold for 20 dollarsthe exact cost is of 19.99 dollars. About 18.50 euros.
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Does the 20 dollar strawberry really be 20 dollars?
On social media it is full of creators who try it. The content seems to be done on purpose for viral Because it is a small luxury that can be accessed with relative ease. For this we allow ourselves to be wary of their exaggerated reactions in favor of the room. Also because, he writes Vanity Fairthe first video on the subject was published by the grandson of the owners of California Erewhon.
We trust more than Lois BeckettJournalist of The Guardian who wrote a long comment entitled I tried the viral strawberry of 20 $. He knew of the end American empire. Here his opinion: “We cut the $ 20 strawberry in eight slices, like a miniature cake. I put one in the mouth. It was sweet, soda, neither too crunchy nor too mature.” This is the platonic strawberry “, I admitted”.
