The case of Raoul Bova’s audio could become a knot in the history of social networks. According to the newspaper La Repubblica, the actor intends to report who used the content of its private chats With Martina Ceretti to raise a few more likes and play on a meme. We are not talking about Creator account or ordinary users but of companies that its social networks have a very precise marketing strategy: ride every trendno matter which one.
According to Repubblica Bova would be ready to start Two civil cases: one against Ryanair and one against the Football club football naples. On the social networks of the two companies in the last few days they are based content based on an audio sent by Raoul Bova to Martina Ceretti. If Bova proceeds with the causes it could be one of the first times, at least in Italy, in which someone refuses to become a meme.
Ryanair’s is a post published in the Italian account managed by the airline on X: “Good morning special passengers with a wonderful smile and split eyes, have you downloaded the app?”. That of Napoli, on the other hand, would be a Video with Bova’s audio. In recent weeks it has become a trend and has been used in dozens of clips. At the moment the video is no longer present on the Napoli profile.
Behind the audio of Raoul Bova there may be much more than gossip: the hypothesis of extortion
Meme marketing: Ryanair’s strategy
Perhaps the clearest case in Italy is that of Italian Ryanair account. Their social campaigns are based on the current trends. Just scroll through the last content. On July 18 Ryanair placed on X a thread entitled “Two lovers due to the concert”. The first photo of the thread is portrayed the now infamous couple at the Coldplay concert.
In the comment to the image he writes: “Ryanair – Coldplay the duo separates couples”. The reference is to one of the best known mechanisms used by the airline in the ticket sales: After the purchase of the flight to choose the place is asked to pay an increaseotherwise the place is randomly assigned. Sometimes couples traveling together prefer to save and sit in separate places.
What does those who used Raoul Bova’s audio risks
On Tiktok in the meantime there are Thousands of videos created starting from the audio of Raoul Bova. The game is always the same: taking audio and trying to adapt it to an always different context. We do not know the consequences for companies, as in cases of Ryanair and Naples. On private users who used audio, on the other hand, has already expressed itself Guido ScorzaMember of the Guarantor for the protection of personal data. In a comment to Repubblica he explained: “Whoever replied does not commit crime, but an offense from privacy, that is, an administrative offense; as in the case of the civil judge (but without compensation for the damage)”.
