You remember it Giuliana Florio? Yes that of the live NPC on Tiktok. Doesn’t it tell you anything? Maybe they help you phrases such as: “FRR RHA”, “FRR RHA” or “O COR SACR of San Gennar”. Here, a few years ago she had turned into a phenomenon of Tiktok, with attached catchphrase. Today she returned to social networks in the singer version with the name of Grim And he is already making a lot of talk about himself. Not only for the virality of his songs extremely catchybut also for a series of criticism received on social media linked to the use ofartificial intelligence. Here our experiment of a song made with algorithms. We interviewed her to make us tell His new project and give you the opportunity to respond to those who accuse him of having exploited the AI in a clever way. But let’s go in order.
Giuliana Florio arrives on Tiktok’s screens a few years ago with an idea as simple as it is brilliant: import a trend that had depopulated abroad starting to make direct in which he played a Non Playable Character (NPC, in fact): those non -playing characters would be within the video game, which act as a outline, but that if stimulated by the player still have a reaction that corresponds to a certain action. Bringing it back to Tiktok, Giuliana Florio He positioned himself in front of the camera with his undulating attitude, typical of the video games NPCs. Then it was activated Whenever one of the spectators of his lives sent her a small tip through Tiktok.
“My first great experiment on social media”
“They were my first great social experiment, and from the beginning, even before everything that happened then happened, I had established a limited duration for the performance,” explains Giuliana Florio to tell. “So, even after the visibility that followed, I still wanted remain consistent with my initial intentionsbecause, simply, for me it had no sense to carry it forward to infinity. The objectives I had prefixed I did not mainly have to do with reaching large numbers, but by better understanding certain algorithmic dynamics of the platforms. So, once I was observed what I was interested in understanding, the performance ended, without obsessive obstinacy in producing content for a mere question of hype “.
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The boom leads Giuliana to do interviews, participate in events and, of course, to obtain Tens of thousands of followers In a very short time. Creator said that this activity was a way to attract public and media attention To allow her to also devote yourself to a musical project in its name. From this success, in fact, also launches a song, “FRR RHA”, published on Spotify. As the decision to interrupt the production of that type of content was told to us, to launch itself on music now: “It is simply as something that belongs to me. I finally decided to Make public the songs I have been writing for yearsleft for a long time in the darkness of my drawer ”.
The new life of Grosa
In this summer, in fact, Giuliana Florio has returned with a new identity, that of Grim: nothing more live, no more NPC (all the contents on the theme have been deleted), only his face and his voice. At least at first impact. It explains, however, that this is not a revolution: “Adopting Grosa as a name of art does not represent a change of identity, but a return to a part that has always existed for me. It is, in fact, a pseudonym born at the time of the artistic high school. For the live NPC, I deliberately chose to use my name and surname, Giuliana Florio. At the moment I decided to share my music, instead, was natural I have always had.
His Comeback yes articulates the songs in threethe most viral is entitled “gay” and is the one that has been among the most used among the Tiktok sounds in the last period. “Most of the time the industry proposes songs built at the table, thinking them as products to be sold to a specific audience, but when I write a song I prefer not to put limits based on market logic and concentrate rather on the message I want to communicate, or the situation I want to represent, or even the feelings that I want to express. Practically, my music is aimed at those who want to listen to it, without parameters or restrictions. to orientation or other factors like that “.
Is Giuliana Florio’s music made with artificial intelligence?
A repositioning But he did again to speak. Yes, why did this musical turning point raised several doubts in social users: the reason? THE’use of artificial intelligence in its songs. If the theme of the song “Gay”, a person who cannot accept his sexual orientation, is contemporary but not very original to unleash the comments of the users of the network is precisely the production of the songalmost entirely made with the use of artificial intelligence.
In reality, in the notes on Spotify’s song, theUse of AI for the realization of the song It is declared by Grosa, but many of its detractors claim that the disclaimer has only arrived in a second momentonce the fuss on social networks has exploded. Listening to his songs over and several times, in fact, a certain cleaning of the voice made by the machine is perceived. Not only that, on the web they claimed that it is a way to hide more evident vocal imperfections. This is why Grosa never sings a chapel in his videos. In his channel, however, it is clearly read: “Some tracks have improved voices and production using artificial intelligence on the basis of original vocal recordings of the artist and his creative vision”.
Giuliana Florio’s answer
To these accusations, big replica like this: “I do not take it on the staff. I don’t think people are criticizing the use of artificial intelligence for me specifically. Indeed, it is very nice for me to be, at this moment, A spark that in our country It is contributing significantly to the start of a debate on something so great, a radical change, a social and cultural phenomenon that is slowly entering every aspect of our life, our work and our way of being in the world. So any criticism (positive, negative, favorable or disagreement) I think it is precious. For me it is a new way of making art and experimenting it intrigues me, indeed it excites me. “
Grosa wants to clarify that the warning linked to the use of the AI – which in any case was not enough to save her the criticisms of musicians and creators – is statusor promptly inserted Before the fuss burst: “It was since the publication of the first passage precisely with the aim of claiming the use of artificial intelligence in the production process, rather than in the creative one, especially for a matter of ideological and cultural positioning”, explained to Fanpage.
Then the stored with the movement: “The music sector, like many, is not totally meritocratic, since not everyone has access to the same resources and opportunities. Many artists, not only in Italy, are in fact built at the table to work on the market. Many others, however, perhaps independent but immensely good, never emerge, also due to limited resources. Artificial intelligence, in my opinion, represents a huge revolution in this sense: autonomy one’s music, with a quality not only good, but in continuous implementationeì.
However, it must be said that the use of AI in the production of a song (and not in the composition phase), in addition to the ethical discourse, is legitimate if declared as made by the creator-cantante. In recent weeks, several artists created by AI are arguing on the platforms, on all Velvet Sundownwho have reached the million listeners on Spotify. Indeed, artifial intelligence is a tool that we are starting to discover in different sectors, music included, and that of Grosa could be yet another experiment linked to this tool that is revolutionizing our lives in an increasingly important way. The NPC case teaches: Grosa/Giuliana Florio is very good at creating hype around her figure. And it still succeeded, with or without ia.
