The strategy followed by Martina Strazzer It is exactly the opposite of that followed by Chiara Ferragni In the Pandoro case. Silence for days. No video on personal channels. No immediate action. More than a week after the case raised by the journalist Charlotte Matteini the only answer that arrives is un communicated on the Instagram page of Amabilethe jewelry company founded by Strazzer in 2019 which now invoices over 7 million euros. Here you can find the analysis of its budget: in 2024 it touched a turnover of 7,733,983 euros.
On August 12 Matteini from his newsletter “But what, really?” He had raised the case of an employee assumed to Amabile At the end of 2024. She was a pregnant woman, both Martina Strazzer and the company had given visibility on social media, presenting her as one case of best practice: assumed even if in an advanced state of pregnancy in a market where women are not always protected. Fixed -term contract.
The employee enters maternity but when it comes to renewing the contract the company, despite the promises, He decides to back. According to the data of the Chamber Office Portal at the moment Amabile counts 42 employees. Amabile’s response first comes into the merits of the story, even if in a generic way, and then cites data relating to the employee’s work path. He closes with a phrase: “The silence that has accompanied us so far was difficult to maintain, but reflects the need to manage the situation in compliance with third party privacy”.
How much Martina Strazzer earns and how many followers has lost after the employee’s social complaint
What does the Amabile press release says
The position of the company on the employee assumed pregnant and not renewed comes explained at the beginning. From what we can read it is not much more than what had already emerged. Recall that the employee held the position of accountant. We only mention: “Following internal checks conducted at a later time and also supported by the analysis, in various stages, of external consultants, have emerged much more complex and profound critical issues of what we could have imagined “.
And again: “The situation placed us in front of one difficult choice: ignoring the problems or dealing with them also taking responsibility for a painful but inevitable decision, that is, the failure to renew the contract. ” all techniciansrelating to the employee’s work.
What remains to be explained
Amabile is one of the First companies born on Tiktok in Italy. It is practically a Truman Show of a small medium Italian enterprise. Strazzer told every passage of his path. Since it was just one Small Business homemade to the millions of turnover. Part of the marketing plan is linked to the story of the project and all the good practices adopted in the company.
Taking the employee in pregnancy phasediscreetly sensitive theme in Italy, was one of the microcampagne told more carefully. There are also videos in which tear It hangs a bow in the company To celebrate the birth of the daughter of the Neo -Assumption. This case therefore created a crack in the company’s narration. What is true and what isn’t it? There are others “Best Practice” who hide other truths?
For now i results of Amabile’s post are good: beyond 35,000 likes. More difficult to read the comments, many are negative but there are also users who were not and would not be customers of Amabile anyway. We will see the next steps, starting from the first declaration directly from Strazzer profiles. At the moment they are inactive from eight days.
