A long interview. Over 3,000 words in which Martina Strazzer enters all the details of the case started on August 12, 2025. After the press release published on the channels of Amabile, Martina Strazzer decided to tell her version a Selvaggia Lucarelli. The interview was published on the newsletter Everything is true.
At the center of the questions is the story of one of his employeesassumed to Amabile in the fourth month of pregnancy and then no longer renewed at the expiry of the contract. Nothing illegalObviously. Yet the hiring of the pregnant employee, specifically in the accounting office, had been a lot of advertised on social channels as a company best practice.
The story had been told by Charlotte Matteini On the newsletter But what, really?. After this the silence, at least until today. A strategy To get out of the crisis that was the exact opposite of that followed by Chiara Ferragni. Silence. No videos on personal channels, no emotion.
Amabile case, to get out of the crisis Martina Strazzer is making the exact opposite of Chiara Ferragni
Strazzer’s words: “I take responsibility for me”
An alert. We will not report all the content of the interview. We limit ourselves to the sentences that close for the moment, except for new statements a story that has been spoken very long. The points are two. The first is that Strazzer claims the choice of Do not renew the contract To his employee, explaining that an analysis of his work showed too many mistakes:
“At the time of the accounting deadlines, in March, the accounting and administrative documentation must be presented to consultants so that it approves it. It comes out that there are very serious, procedural and numerical errors. It was not a question of method”.
The second instead concerns the choice of tell the employee’s hiring on social mediawith several contents where his motherhood and then the birth of his little girl was told first. Complete with pink bow hanging in the company:
“I take responsibility for having transformed a normal selection of human resources into a valiant symbol. With hindsight it was inappropriate, and I did it lightly”.
The future of Amabile
Net of the case, The closing of Amabile is not on the horizonthe jewelry brand launched by Martina Strazzer, born in 2000. At the center of sales there are small jewels, divided into different collections launched during the year. Amabile remains a entrepreneurial casea small business born on social media that has become a company with 40 employees and a Invoiced over 7 million euros. Here we leave our analysis on the company’s budget. At the moment the impact of these last few weeks is not clear. Explains Strazzer: “Until now we do not know the possible damage”.
