The appointment for Apple enthusiasts is at 19:00Italian time. Here the press conference will begin in which the new ones will be announced iPhone 17. Certain. As usual There are no advances or news in embargo but in the liturgical calendar ofCompany led by Tim Cook This is the moment of the year in which the new devices are presented. The conference was organized atApple Park of Cupertinoheadquarters of the company.
Everything is proceeding as a tradition. The event has an evocative name and a logo made on purpose. It’s called “Awe Dropping.” while the logo is an apple that seems seen through a thermal filter. It is not very clear to what it refers to. The logo of the “It’s Glowtime.” of 2024 was based on the colors of Siri and made a vocal assistance and in general of the Apple Intelligence sector understand.
Much has already been said about the new iPhones. I am Leak emergedphotos of the mockups used by companies to build accessories, smartphone projects complete with data on the measures calibrated to the millimeter. A few days ago the first photos on the street were spotted a few days ago. In short. The complete package. The new iPhones should be four. We have the standard model: iPhone 17. The thin model iPhone 17 Airdirect competitor of the Samsung Galaxy S25 Edge. And then the two pro models: iPhone 17 Pro And iPhone 17 Pro Max. At the end of the conference, the announcements of the new series of Apple Watchwe are at 11and then the premium band model Apple Watch Ultra 3.
The first clue on the new iPhone 17: when the new Apple phone will be launched
Where to see the presentation of the new iPhone 17 live: the times
Apple provides several channels to see the Live conference with the United States. The event will be broadcast in Cupertino at 10:00. Let’s say transmitted because in recent years Apple has preferred to stage a recorded video instead of making a live event. Here in Italy they will be the 19:00. The presentation of the new iPhones can be seen live from the official website of Apple.com. You will not find it hard to find the link of the event: you can immediately see at the beginning of the home page. Not only that. Apple has also made the live broadcast on his YouTube channel. Now, five hours from the beginning of the event, there are 7,736 people waiting to see the live broadcast.
https://www.youtube.com/watch?v=h3knmyojequi
What we know about the new iPhone 17: a new design for cameras
Looking from outside the new iPhone models there is a fact that you can see immediately. The back has changed. In the Mock Up Die iPhone 17 Pro and Pro Max models, the slot dedicated to cameras extends throughout the iPhone back surface. Its shape passes from square to rectangular. The components move. Let’s see the three cameras on one side, the flash and one sensor on the other.
The Apple logo that is on the back also changes position: it descends a little down to be at the center of the rectangle under the camera sensor. Mockup also emerged several rumors about the size. iPhone 17 will often be 7.8 millimeterslike iPhone 16. iPhone 17 Air arrives to 5.5mm. The two pros are thick 8.7 millimeters. According to Apple data, this could be an increase in thickness: the iPhone 16 pro were thick 8.25 millimeters.
Nothing to do instead for folding iPhone. The first Apple device with a screen capable of bending on itself is not in sight. According to some rumors it should arrive in 2026 But obviously it is not the first year that is given for sure the arrival of a Foldable model.
If the form is easier to guess, There is some more doubt about the hardware. The cameras will always be three: main, ultra wide angle and telephoto lens. The chip should be a new processor that could be called A19 pro. Less uncertainties about the operating system: it will be iOS 26, the system already shown by Apple Basatodesign Liquid Glass. The new ones should also arrive Apple Watch: the top of the range Ultra 3the Apple Watch Series 11 and a new one Apple Watch if. Judging by the leaks will simply be models with upgrade.
How much the new iPhones will cost
One of the greatest unknowns on the new iPhones is the cost. The commercial policies of the government led by Donald Trump They marked an increase in the costs for Apple that Reuters estimated in a billion dollars only in this quarter. Apple is currently the third company with the highest capitalization in the world. On the bag Vale 3,530 billion dollars. We will have to wait for the end of the presentation to know the prices: Apple may decide to raise them to compensate for the expenses or recover from other services.

