First some story. Now the new videos. Martina Strazzer has returned to social media. It is not just a note of gossip: strozzer is perhaps the largest case in Italy of social marketing of recent years. The company that launched, Amabile Jewels, bases a good part of his communication strategy on the platforms. For almost a month he stopped publishing content after a case on a former employee raised by the journalist Charlotte Matteini.
Now Strazzer is back. Has published three stories about the question in which he answered on the merits Some points of the story. If you have lost the previous chapters, we write them below. But then he immediately starts again with marketing. The last video concerns the competition for i Golden Ticket by Amabile. It is a competition that starts from Willy Wonka chocolate factory. Five customers who have made an order in a specific moment of the year can win a trip to the Maldives with strozzer.
All as before? Almost. Of course, the response strategy to Martina Strazzer’s crisis proved to be more effective than that of Chiara Ferragni after the Pandoro case. They are different cases, also as a scope, but we leave you our analysis here. From Strazzer’s comments, however, it seems that from the coming weeks we will see one more detached communication of his company.
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Class 2000Martina Strazzer in 2019 Opens a jewelry brand. Begins like one Small Businessa fairly widespread entrepreneurial idea in First years of Tiktok. Profiles used to sell small products, often homemade. No superstructures: Creator shows the products, tells how they are born, makes packages and sends everything to customers. In this case the passage is still different: Strazzer is not an oraphic. He does not work in a jewelry. He commissioned the jewels to craftsmen and then sold them from his profile
With strozzer, however, something starts. His brand, Amabile Jewels, explodes. With a social strategy that mixes personal stories and presentation of Amabile products arrives at a turnover that exceeds 7.6 million euros. Now the employees according to the chamber office data are 35. At the beginning of August though All social networks are blocked. Strazzer and amiable are overwhelmed by a case of an ex addended.
A woman assumed with the role of accountant in 2024 tells of having entered the company in pregnancy, relaunched on social networks such as Example of Best Practice and then downloaded to the end of the contract. Strazzers no longer publishes anything for weeks. It does not reply, it does not comment. The answer is entrusted only to a press release published on the Instagram profile of Amabile. After weeks, the most punctual answers are entrusted to an interview with Selvaggia Lucarelli.
