They popped up in the same moment. To be precise, it all started when OpenAI published theSora appan artificial intelligence dedicated to videos. Since then, social media has been invaded by synthetic videos. Clips that never exist, fake archive images, sequences that transform users into professional chefs. Of course, as we have already said, artificial intelligence has opened an era in which images are as valuable as words, and that is very little. But there’s something more here.
The new videos generated with Sora are easy to build, have a good performance and are ready to be shared on social media. The effect is obvious. In the last few days they have at least opened two trends made with artificial intelligence. One is a little disturbing: creating fake videos with missing celebrities. Scrolling through the algorithm we found ourselves faced with Maradona proudly showing off his collection of Gormiti. He lacks the Supreme Luminescent. The other is that of Clean Olympics.
What are the Clean Olympics?
The clips are all similar. There are women of various nationalities dressed as Olympic athletes. The images are accompanied by commentary. The specialties in which they compete are part of the same field. They wash dishes, vacuum, load and unload washing machines, go shopping, fold sweaters, iron or cut vegetables.
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And no. They are not specialties chosen at random. It is clear that the sexist taste behind the creation of the videos. The trend is international and most of the videos are in English but one of the accounts that brought this trend to Italy is called party.arcato. The latest Olympic video released is a competition in which women have to wash their husbands’ feet.
The case of the Artificial Neapolitans
We had already seen it when Google released Veo 3, another artificial intelligence dedicated to video creation. Even then, the first contents that fell on social media were clips featuring him same subtext: old jokes and memes that went against the usual political correctness. One of the most followed accounts at that stage was Napoletani Artificiali. Perhaps, as usual, the problem is not so much with AI itself. But of those who use it.
