“Hola, I’m the doctor Valentina Pumpin”. On TikTok it’s the catchphrase these days. A Chilean dentist has been making it viral for a couple of weeks, Valentina Pumpin precisely, who with a gimmick has converted his profile into one visualization machine. In recent days, social media, particularly on TikTok, has become popular with the contents created by this dentist.
At first glance they are not that different from the contents that any dental practice creates for do some self-promotionthe difference lies in the ways in which this professional decided to get involved using the TikTok language and attracting a global audience.
How the smile trick works
What’s special about the doctor’s videos Pumpin? Taking care of teethyou can’t help but think of his smile. Yes, because the dentist in the latest videos shows off a very white smilealmost dazzling, so much so that it seems fake. And it probably is: yet around its white ceramic the web wonders whether that color is the result of its own miraculous treatments or simply a filter.
US and China finally reached an agreement on the future of TikTok: what we know
And again: his slow, cadenced speech, his dazed look, are all characterizing factors of what is becoming theyet another character on the internet. In addition to the views, in fact, Valentina Pumpin has earned hundreds of imitations, turning into a living meme. The success is international, so much so that the greeting of the now most famous dentist in Chile is reproduced by users from all continents, even in Italy.
Why Valentina Pumpin has become a case on social media
It’s about an authentic character or strategy viral marketing? Of the two, probably the second. And although we don’t have absolute certainty, there are various factors that favor the second hypothesis. Starting from his profile. Sifting through the contents posted on Instagram and TikTok by Dr. Pumpin, you can see how her path as a creator has evolved in recent times.
It must be said that the Chilean dentist really did her best to try to go viral, carrying out various experiments on her profile in which, spoiler, you can see very well that until a few weeks ago her teeth were not so bright. In her contents, in fact, she is seen describing her work in an informal and ironic way, often showing whitening treatments And dental veneers.
According to what various local media and social users report, his patients are mainly childrenbeing a pediatric dentist, who also works with aesthetic treatments. Precisely this aspect has generated another theory: that according to which his new dazzling smile is due to removable veneers, used as scenic element.
How marketing works on TikTok
In short, that of TikTok dentist it has turned into a media case that has already caused discussion in the environment. Many colleagues in the sector question the boundary between popular communication and the spectacularization of the profession, especially in this period in which the digital reputation it is the main business card that professionals have to promote the services they offer.
It is certainly not the first, nor will it be the last instance where TikTok becomes a sort of showcase to sponsor products, services or themselves directly. It is no coincidence that the same platform has included one within it for some time now shop where creators sell directly. And many creators and brands have taken advantage of it: some to explode, like New Martina which for years now has beenByteDance app he began sharing videos of himself applying films and covers to phones. From there a boom that led her to open a franchising of its products with offices throughout Italy, the latest in Milan.
Other brands, however, use the application to consolidate their positioning and marketing respective brand reputation. A clear case is that of the profile of RyanAir: the low cost company, thanks to a targeted use of irony and a great ability to exploit trends, has recently been able to transform even a few too many complaints from its customers into followers and likes, converting everything into profit.
