The technique is consolidated. The social profiles of locals often they jump on current trends playing with their products. Master was Donato De Caprio, face of With Crumb or Without. We are talking about one of the first venues, now franchises, born from TikTok in Italy. Among his promotion strategies was that of dedicate sandwiches to celebrities or events. Good move: you create one variation compared to traditional contents and winks at different fandoms.
Just to mention the last few. We have the sandwich dedicated to Italian national team for the Olympicsthe sandwich made by ChatGPTthe sandwich for the Venezuela (perhaps a little too much) and also the sandwich dedicated to Alessandro Ambrosio, a train conductor killed in January at the station in Bologna. Maybe here we are already beyond threshold of good taste.
In any case we are still far from the peak reached by the profile of one pizzeria in the province of Caltanissetta who dedicated a pizza for Jeffrey Epstein. The video was also reported by Serena Mazzini which has been dealing with how this type of video is spreading on the platform for some time. In the meantime, here you will find all the articles we have published on the Epstein case.
Who are the 300 politicians and VIPs who appear in the Epstein files: the list of the US Department of Justice
The video of the pizza dedicated to Epstein
The whole clip is quite strange. There is the pizza chefface of the restaurant’s small TikTok profile. And there is a sidekick, not exactly a talent stolen from the theater. The shoulder uses a non-precise filter that should reproduce the face of Jeffrey Epstein. Obviously the pizza video is accompanied by references and jokes about the story.
A small sequence. The fake Epstein who says “Aldo, I recommend beautiful fresh things, because I like things young”. Or: “Let’s put the porchetta from Ariccia because Epstein likes meat”. And finally: “And then purple potato chips. It’s well known, Jeffrey likes potatoes.”
Always jump on the next trend
The forms a trend can take are interesting. Especially when they are there major news stories. Maybe turning a huge case of violence, power and pedophilia into an advertisement for a pizzeria wasn’t exactly among their reasons animated the birth of the internet. Yet we have already seen it thousands of times.
First the tragedy, then the farce. Last June, a few days after Operation Midnight Hammer organized by the United States to strike nuclear bases in Iran, the trend towards World War III began. The hypothesis of a world conflict was quickly transformed into comedy sketches and make-up videos.
