The castling day is set for September 1, 2026. This is the date when Tim Cook after 15 years at the helm of Apple he will change role. No longer CEO but executive chairman of the board. In his place John Ternuscurrent senior vice president of hardware engineering. The date, in all likelihood, is not a coincidence. Apple’s liturgical calendar provides that in the first weeks of September the new iPhones are presented: it is the most awaited keynote for the company. Tim Cook, class 1960took over the helm of Apple in 2011, after the death of Steve Jobs.
In 15 years he led the company to exceed the stock market value of 4 trillion dollarsenough to be there at the moment third company with the highest capitalization in the world. In the next few days there will be an opportunity to analyze Tim Cook’s legacy. In addition to the new iPhone and MacBook models, under the leadership of Tim Cook we have seen theApple WatchThe AirPods and theApple Vision Pro.
The text of the press note released by Apple
Apple chose to communicate the news with a press note. In the photo that anticipates the news you can see Tim Cook walking inApple Park in CupertinoCalifornia, together with John Ternus. The company’s message, obviously officially, is that the choice guarantees continuity of strategies for the future. The note continues with a series of Tim Cook’s statements: “It has been the greatest privilege of my life to be the CEO of Apple. I love Apple with all my heart.”
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The handover was also commented by Ternus: “I am full of optimism about what we can achieve in the years to come and I am delighted to know that the most talented people in the world are here at Apple, determined to be part of something bigger than any of us. I am honored to take on this role and I promise to lead with the values and vision that have made this place special for half a century.”
