Martine’s photos are gathering thousands of likes on social media. Martine is a young girl, she comes from Oslo. On social media she is always portrayed with the footballer Erling Haaland, as if she were his girlfriend. The problem is that everything is created with artificial intelligence.
“Another destination, always in great company”. Around the table of the private jet there is a blonde girl, Erling Haaland And Jude Bellingham. The girl’s name is Martinethe account from which the photo comes is his. They are all returning from World Football Championship. Haaland led Norway to the quarter-finals, Bellingham and his England finished in third place. They’re all calm, they’re joking. The World Cup is far away now, won by Spain. Haaland and Bellingham are great friends, they met back in the days of Borussia Dortmund. But what is more suspicious is Martine. She is a blonde girl, with blue eyes and light skin. Haaland hugs her, as if she were his girlfriend. Let’s start scrolling through the photos. Haaland and Martine are together in another photo, this time a Taormina for a Dolce & Gabbana fashion show. And what’s more, she is in Norway’s dressing room after the defeat against England. Haaland cries, she consoles him.
There’s something wrong. All photos have some truth. Haaland was actually in Taormina for the fashion show Dolce & Gabbana. Norway actually lost to England. Haaland and Bellingham are really friends. The problem is Martine. According to the news and official social networks, the Norwegian champion is engaged to Isabel Haugseng Johansen. 22 years old, former footballer, she grew up like him in Bryne, in Southern Norway. It’s completely different from Martine. He has brown hair, dark eyes and a completely different face. Who is lying? The answer is quite simple: the photos with Haaland were all created with artificial intelligence.
This time the technique is more sophisticated. We are very far from the times when it was enough to take a look to immediately understand where the errors were hiding. One finger too many, ungrammatical writing, features that are too symmetrical or too uneven. Here are the images created with artificial intelligence they have excellent quality. Almost all of them. The shot in which Haaland and Martine hug in the locker room it’s clearly fake. The photo in Taormina, however, is very difficult to recognize. Especially to a distracted user, who is just scrolling on their phone. And in fact the result is clear: Martine’s account is called @norwegianblondiee and has 798,000 followers on Instagram. The posts with Haaland reach very high numbers: a shot of the two of them portrayed in a garden reached 1.6 million likes. The use of AI is not stated anywhere.
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Certain. Just as Martine tries to trick users’ attention with artificial intelligence, she very well could having bought tons of followers And reactions false. Yet scrolling through the comments it is not difficult to understand how many believe that Martine is really Haaland’s girlfriend. A distortion that is never corrected by those who manage the account, on the contrary. Of course, using content made with AI without declaring it it’s not exactly in line with Meta’s policy. But at the moment, given the reaction data, there appear to be no interventions underway.
How Martine, Haaland’s fake girlfriend, earns money
But why accumulate all these followers? To find the answer just navigate to the Story by Martine. This is where the girl shares her site again: Norwegian Blondie. There is only one link on the domain that points to an account OnlyFans. The description does not reveal many things about her identity: it only explains that she is a 22-year-old girl from Oslo, Norway. But it is by scrolling through the images that you understand a slightly more complex plot. Martine’s photos and videos never quite match. Tattoos appear and disappear, the light hits his body strangely, images of Martine as a child appear clearly made with AI. In short, Martine seems like the usual AI model that refers to explicit content. Or, to be generous, a model who has figured out how to make extensive use of AI. The only difference is who he found a marketing strategy different from others.
