Google published a very short video dedicated to on the homepage of its store Pixel 11the family of smartphones that the company will officially present on August 12th in New York during the Made by Google event. It is the first time that Google explicitly confirms the name of the device, which has so far only circulated through rumors.
The images show the edges of two specimens in color golda reflective shade that the manufacturer seems to want to recover after years of absence from the Pixel catalog. The most interesting detail, however, concerns the camera bar: in the space usually occupied by the flash, a light appears that changes color fluidly.
It’s about Pixel Glowthe function most sought after by rumors in recent weeks. Google has not yet clarified the exact functioning, but the rumors collected so far describe it as a light notification system capable of also reacting to the charging status and interactions with the Gemini assistant.
Pre-orders from August 12th for Google’s new Pixel 11
The Made by Google event on August 12th is set for 6pm East Coast time (therefore midnight between August 12th and 13th here) and, according to the note released by Google, will touch on both the software front with Gemini and the entire new range of Pixel devices. Pre-orders for the Pixel 11 will go live on the same day as launch.
Anyone in the United States who signs up to the store’s newsletter with a Google account between July 15th and August 7th will receive a dedicated promotional code on August 12th, which can be used until August 27th included. A mechanism that serves more to collect registrations than to guarantee substantial discounts, but which confirms how much Google aims to build anticipation around the launch.
Several questions remain about the new “killer” feature of Google’s flagships: Pixel Glow will be customizablefor example with different colors assigned to specific apps or contacts, or whether it will be limited to a generic notification and charging function. The video released by Google, however suggestive, does not dispel the doubt: the LED lights up, but the manufacturer has not yet explained what really determines the colors shown.
