Apple presented the new iPhone 18 Pro on stage at the Steve Jobs Theater in Cupertino, California. Among the new models there is also the iPhone Duo, the first foldable in Apple’s history. What we know about the characteristics and availability in Italy. The price of the iPhone Duo is high: in Italy it starts from 2,369 euros.
It was a turning point. Surprise and ShineSurprise and Shine. This is the name chosen by Apple for themost important event of the year in his calendar. It’s time for the launch of the new iPhones, but above all it’s time for the launch of first foldable iPhone. Many things about the new model have been known for some time: the rumors have been quite accurate. And not only that, in recent days at the IFA in Berlin we also held in hand the first mockups, replicas used by third-party manufacturers to start studying the accessories dedicated to the new devices. The first foldable iPhone is called Duo, it has a more squared form factor and two cameras in the rear compartment. Yes, it is very reminiscent of the Fold8 presented by Samsung as a concept.
The price is high: in the United States it starts from $1,999 while in Italy from 2,369 euros. We are facing the first great revolution in iPhone design at least since the iPhone X, when the screen occupied all the front space of the device. We’ve been talking about this device for years now. The launch of the first leaflet also coincides with the arrival of John Ternus, the new CEO after Tim Cook. For the first time it was he who presented the new flagship products on the stage of the Steve Jobs Theatre of Cupertino, California. Although Tim Cook did not give up a small appearance at the beginning of the event, just to introduce the his successor.
iPhone Duo: the features of the first foldable
The announcement only came at the end. In style One More Thingas Apple has accustomed us to. iPhone Duo is Apple’s first smartphone with a folding screen: the form factor is different from that of many competitors. It has a small, almost square front screen. In this way, when you open the internal screen you can have a more immersive view of videos, especially those in the 16:9 format. Surprise for the name: according to many rumors it was supposed to be called Ultrainstead it’s called Duo. In fact, this iPhone has the largest screen ever for an iPhone: 7.6 inches. There are two cameras, both inserted into the rear compartment of the device. The telephoto lens is lost, as we expected. The main bedroom is one 48 MP Fusion Camerathe same as we find ourselves in series 18. There are two internal cameras: one on the external screen, moved towards the side, and one in the internal folding screen. With this form factor it becomes very convenient to take selfies: just open the smartphone, look at yourself on the external screen and shoot with the rear cameras.
What time and where to follow the Apple event live tonight with the new foldable iPhone and 18 series: previews
Apple presented iPhone Duo as a tool optimized for multitaskingonce opened it is possible Work comfortably with multiple apps. The chip it works with is A20 Prohere too it is the same component installed in the iPhone 18 Pro. The cooling mechanism is entrusted to a vapor chamber. The battery doubles, guaranteeing 31 hours of video playback with the display open e 44 hours of playback video with the external display. The accessories are also interesting. There are covers that allow you to use it as a screen exactly as if it were a iPad.
iPhone 18 Pro and iPhone 18 Pro Max: features of the new iPhones
The most powerful chip, the most powerful battery. Apple presented the new ones iPhone 18 Pro And iPhone 18 Pro Max. The design closely resembles the iPhone 17 Pro. Here too we see a back where the posterior compartment dedicated to cameras is a plateaua relief that horizontally covers the entire upper part of the device. The first functions presented by Apple all concern Siri AI, Apple’s assistant which has now been enhanced thanks to the collaboration with Gemini. Let’s remember, Siri AI at the moment it is not available in Italy in its full version. The new colors are interesting: the flagship color seems to be the Burgundy. Basic iPhones are missing for the first time. Model 18 should arrive in the coming months.
The goal of these devices is to “push performance”. The new chip is theA20 Pro. Apple explains that the iPhone 18 Pro will have the fastest CPU of any smartphone. The Neural Engine is interesting, the part dedicated to supporting artificial intelligence. Apple engineers specifically explained the work done on the cooling system. iPhone 17 Pro had a system based on one steam chamber. iPhone 18 Pro uses the same system but with improved materials that performance increases. Changes have also arrived for the battery, not exactly Apple’s strong point. iPhone 18 Pro Max promises 45 hours of video playback.
Let’s move on to the cameras. iPhone 18 Pro has worked a lot on the opening of the cameras: there is a new mechanism that defines and regulates the opening of the cameras, that mechanism which adjusts the light hitting the sensor. The main camera is from 48MP. For camera management, both for videos and photos, Pro Controls have been included, a new line of functions dedicated to those who want complete management instrument manual. An interesting fact: the Apple Reference Imagea marker that identifies whether an image was actually taken with iPhone. A sort of digital negative that guarantees that the shot has not been altered by artificial intelligence.
AirPods 5: the new generation of Apple headphones
During the event the AirPods 5the new headphones from Apple. We are therefore faced with the updated version of Apple’s basic headphones. They have theANCactive noise cancellation. Very convenient function when using these devices in crowded environments. The battery has improved: the AirPods 5 with active noise cancellation they can go up to 5 hours of playback.
Apple Watch Series 12 and Apple Watch Ultra 4: the new Apple smartwatches
Updates also arrive from Cupertino for the Apple WatchApple’s smartwatches. Both the basic and Ultra versions, designed especially for outdoor sports, have been updated. Apple Watch arrives at Series 12, Apple Watch Ultra instead arrives in its version 4. The improvements of the 12 Series and Ultra 4 mainly concern the sensors, which have become even more sensitive and precise. Here too, the data collected will then be managed by Apple Intelligence. Among the new functions is HealthAgean option that measures our demonstrated age. It is an option that clearly plays with the longevity trendthat attention to keeping our parameters under control to increase life expectancy.
But not only that. Apple has introduced Siri features that allow Apple’s artificial intelligence to listen to conversations directly from Apple Watches. This function is called Siri Recap: the AI listens to what is said around it and write everything down in a written document. A sort of automatic diary. It is not a new function, we have already seen it applied to pins to be pinned to clothes but it will be interesting to see how Apple implements itespecially from the point of view of privacy. Last note forUltra 4: the battery can now reach 2 days of use.
Prices and availability in Italy
The prices of the iPhone 18 Pro and 18 Pro Max do not differ too much from those of the old models. iPhone Duo instead starts from 2,369 euro. With the exception of the Duo, all other products already presented by Apple they can already be pre-ordered: they will be available from 18 September.
- iPhone Duo: in Italy from 2,369 euros | You can pre-order from 2pm of October 16th and is available from October 23
- iPhone 18 Pro: in Italy from 1,489 euros | You can pre-order from 2pm of September 12th and is available from September 18th
- iPhone 18 Pro Max: in Italy from 1,639 euros | You can pre-order from 2pm of September 12th and is available from September 18th
- AirPods 5: in Italy 149 euros for normal storage, 169 euros for the model with wireless charging case | They can be pre-ordered from today and are available from September 18th.
- Apple Watch Series 12: in Italy from 459 euros | It can be pre-ordered from today and is available from September 18th
- Apple Watch Ultra 4: in Italy from 909 euros | It can be pre-ordered from today and is available from September 18th
The video of the event Surprise and Shine by Apple
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