Is called “Add to Delivery“, and it is the novelty of Amazon for the Italian market. Designed for users Subscribe to Amazon Prime“Add to Delivery” allows you to insert suitable products into a shipment already confirmed and being processedavoiding the creation of distinct orders and the consequent multiplication of deliveries.
The operating mechanism is based on dynamic recognition of the status of the shipment in progress. When a user has an order arriving (scheduled for the same day or the next), the platform visually enables the option. The suitability of the products to be added is indicated via the appearance of a specific blue button bearing the words “Add to Delivery”integrated both within the search results and in the descriptive sheets of the individual articles.
The catalog of goods compatible with this procedure includes various merchandise macro-categories, such as consumer electronics, household items, pet products, clothing and books. Once the product has been selected and the additional transaction has been completed, the system updates the main order by associating the item with the package being managed. To guarantee management margin in case of error, the standard quick cancellation procedure remains active via the “Cancel order” item.
Currently the functionality can only be used from mobile devicesor through the Amazon Shopping application and the mobile version of the Amazon.it website. The company has specified that the distribution of the function is underway and will follow a progressive release plan to reach the entire Prime user base in Italy in the coming weeks.
