There HONOR Magic 9 series is recording excellent numbers in China, so much so as to have conquered the first place in the sales ranking of new Android flagships launched in recent months.
A successful series
The news was announced on Weibo by Guan Haitao, Honor Global Chief Marketing Officer. According to the manager, the Magic 9 series is the best-selling Android flagship launched in 2026 (the data should refer only to the Chinese market, but it is not specified in the post). According to the insider Digital Chat Station, the series would have reached 390 thousand activations.
We remind you that the series is made up of Magic 9from the Magic 9 Super Edition and from Magic 9 Pro Max. The smartphones were launched in China in late September, with fairly aggressive pricing considering the current state of the smartphone market.
The aggressive pricing policy implemented in China is even more evident when compared to the recent generalized price increases that have affected the semiconductor supply chain.
Proposing the Magic 9 range at highly competitive prices has allowed HONOR to quickly absorb large market shares, capitalizing on the interest of users looking for flagship performance without the typical surcharges of this generation.
See you in 2027 in Europe
For the launch in EuropeHowever, we will have to wait. HONOR, in fact, is planning its presentation in our market during the month of January 2027as recently confirmed by the company’s official website, both in France and in the United Kingdom.
For the European market, HONOR could focus exclusively on the Pro Max version. At the moment, however, there are no official confirmations on the matter and it will be necessary to wait for the next few weeks to have more details.
The choice to bring exclusively the flagship variant, the Magic 9 Pro Max, to the international market would align perfectly with the current commercial logic of the main Asian brands. By concentrating marketing efforts on the more heavily built model, HONOR would aim to preside over the ultra-premium range of the European market, clashing directly with flagship devices from Apple and Samsung to consolidate the brand’s image as a leader in technological innovation.
