The European market continues to show growing interest in the foldable smartphone segmentwith Samsung which reaps the benefits of its latest hardware and software iteration.
The company officially announced the initial sales results of the Galaxy Z8 series (here is the review of the Galaxy Z Fold 8 Ultra) highlighting particularly positive performances for the “book” form factor models.
We remind you that the… had already emerged during the pre-order phase strong demand for the Galaxy Z8 Fold which seems to have won over users with the new format.
A success for Samsung
According to the data shared, in the first nine weeks following its market debut (which occurred on August 7, 2026), the combined sales of Galaxy Z Fold8 and Galaxy Z Fold8 Ultra they recorded a 45% increase compared to the results obtained by the predecessor Galaxy Z Fold7 in the equivalent time window of 2025. The data does not include the Flip line.
There choice to increase the range with the new variant with “book” design it has rewarded. The Galaxy Z Fold 8, in fact, today represents the main alternative to the new iPhone Duo and could make a significant contribution to the growth of foldables globally.
Boom in organic searches
The commercial response finds a direct correspondence in the marked increase in online interest in the product category. Analyzing trends in European markets, Samsung reports that searches on Google relating to its foldable devices are grew by over 260% in September 2026 when compared to August. The maximum peak of organic attention occurred in the week included between 6 and 12 September, coinciding with the presentation of the iPhone Duo, during which search volumes recorded a +460% compared to the previous week.
