Instagram officially arrives on Apple TV with a dedicated app that allows you to watch Reels, longer videos and live broadcasts directly to your TV. The novelty extends the video experience of the Meta social network to the Apple streaming device, offering a new way to follow your favorite creators.
The application allows you to watch content from followed creators, discover new videos and resume watching on different devices. Instagram also presents this solution as an opportunity for share the experience with friends and familybringing some of the content normally consulted via smartphones and other devices to the big screen.
The launch appears to date back to October 23, 2026. The metadata of version 66.0 dedicated to Apple TV reports this date, while an archived version of the App Store page from October 19 still indicated exclusive compatibility with iPhone and iPad. The app is now available in the Apple store dedicated to the television device.
Instagram and the expansion to Apple TV: what else do we know?
The expansion to Apple TV follows a path that began in December 2025, when Instagram began testing its application for Amazon Fire TV televisions in the United States. The service subsequently arrived on Google TV in February 2026 and on Samsung smart TVs in June. The initial experience was focused on Reelsorganized into channels based on viewers’ interests and played automatically.
In June 2026, Meta announced plans to expand its television offering beyond short-form videos, introducing longer creator-made content, episodic series and live broadcasts. The description of the Apple TV app includes precisely longer videos and live programsin addition to Reels, confirming the evolution of the service towards a more complex viewing experience.
The arrival on Apple TV follows that of the Instagram app for iPad, released in September 2025 after years of user requests. The TV app can be downloaded from the Apple TV App Store, but requires tvOS 26.0 or later.
