Following the previews and recent leaks, Beats has made its latest official collaboration with The Pokémon Company International. The result of the partnership is aspecial edition of the speaker Bluetooth Beats Pillpersonalized with illustrations of the famous monsters Pikachu And Mimikyu print directly onto the device grid.
The new Pokémon x Beats Pill it is available on the American market starting this week and will maintain the same list price as the other colors already on the market, i.e. $149.99. At the moment, there is no information regarding marketing in Italy.
Chris Thorne, CMO of Beats, commented:
“Pokémon Trainers are among the most passionate in the world, and we saw an opportunity to channel that energy into something fun, unexpected, and created specifically for fans. This collaboration unites two brands rooted in culture, giving fans a new way to express their love of Pokémon through sound.”
Exclusive design and accessories
On an aesthetic level, the special edition is characterized by un body and a grille in color grey. In addition to the front artwork, the peculiarity of this version lies in the presence of a set of personalized pendants to attach to the speaker, which include a Poké Ball, the classic Beats “b” logo and Pikachu’s iconic lightning bolts.
Technical specifications unchanged
Under the hardware profilethe speaker does not undergo any changes compared to the standard model recently reintroduced on the market. The device offers:
- Up to 24 hours of battery life with a single charge.
- Certification IP67 for dust and water resistance.
- Support forlossless audio via USB-C wired connection.
- Features of reverse chargingto charge compatible smartphones using the speaker’s USB-C port.
- Possibility to pair two Beats Pill in “mode”Amplify” or “Stereo“.
Availability on the markets
Sales of the Pokémon x Beats Pill special edition will be geographically limited to three markets: United States, United Kingdom and China. In addition to Apple’s official online stores in the respective countries, the product will be distributed at the physical and online stores of the Target chain in the USA, through Argos in the United Kingdom and on the Douyin platform in China.
