It was only a matter of time. For years WhatsApp has remained The last digital bulwark without advertisements that appear intermittently. Despite the additional ones 2 billion users monthly activates globally, remained free, encrypted and without advertisements. Those times are over, Now the advertisements will arrive on the messaging app. Meta began in June the distribution of advertisements in the state and in the WhatsApp channels of version 2.25.21.11 for Android. With the latest beta of WhatsApp for iOS (version 25.20.10.78, released via Testflight) also arrive on the iPhone.
Ads they will not invade private chats or groups, they will appear only in the card Updatethe. The section collects both users’ stories and public channels, and, as Meta explained, it is displayed every day by beyond 1.5 billion people. Here the status ADS will work similarly to advertisements on Instagram Stories: short content in full screen, marked as sponsored, which the user can flow or ignore. The promoted channels, however, will serve to give greater visibility to brands, companies and creators, positioning them at the top in the directory.
What changes for users and companies
For usersdoes not change much: if you stay in the “Chat” card, you will not see ads. The advertising contents remain confined to the updates section, where they can be blocked or reported through a Activity Report India TODAYMACRUMORS.
WhatsApp launches a button to summarize too long conversations: how to activate Message Summaries
For Companies and Creatorsthe novelty represents a great opportunity: with over 1.5 billion daily users in the updates tab, it becomes possible to reach an immense audience without leaving the app. Also, with i subscription channelscreators and organizations can offer exclusive paid content, managing everything on WhatsApp.
How privacy is protected
Meta assured that Privacy will not be compromised. The ads will be based on data such as Geographical area, language or interactions with channels and updateswithout touching personal conversations protected by end-to-end encryption. Those who want a more precise targeting can connect their accountT Whatsapp at the Meta Accounts Center, But it will be optional. Users will also have the opportunity to download a report with the list of advertisers who have shown their advertising, block them or report abuse.
This is thus aims to transform WhatsApp into a “super app”, following the Asian model, for example WeChat, and to generate new sources of revenue, estimated beyond 10 billion dollars a year in the medium term.
