Fastweb has started preparations to unify the customer bases of the Fastweb and Vodafone brands, with a view to the adoption of a Unique premium brand. According to what was gathered by MondoMobileWeb, the migration of Fastweb brand customers towards the NEXT management systems, a direct legacy of Vodafone Italia, is expected in the first months of 2027.
The operation follows the merger by incorporation which, from 1 January 2026, made Fastweb SpA the only corporate entity of Swisscom in Italy. Despite this, the two commercial brands today continue to live separately on an IT level: each brand still maintains its own management system, the result of two corporate histories that remained distinct until recently.
Swisscom completed the acquisition of Vodafone Italia on 31 December 2024, giving rise to the company that today operates under the Fastweb + Vodafone corporate brand. The company also manages the brand I have. Mobilewhile the license to use the Vodafone name in Italian territory remains valid only until 2029.
A single system to prepare the new brand
The convergence of IT systems is not an isolated technical detail: it is the operational basis on which Fastweb will build the transition to a unique premium brand. This was confirmed by Walter Renna, CEO of Fastweb + Vodafone, during the 2026 general meeting of the Swisscom Group, speaking about a gradual elimination of the Vodafone brand in the medium term.
Renna has hinted that more precise details on the new brand will only arrive in 2027, but the acceleration in the alignment of offers leaves open the possibility of an early farewell compared to the contractual deadline of 2029.
On the customer support front, the numbers will remain separate for now (192193 for Fastweb, 190 for Vodafone), but the rotation of staff between the two brands has already been a reality since mid-2025, according to what was declared by Federico Negri, Chief B2C Commercial Officer of Fastweb + Vodafone. Call center operators, regardless of company origin, already manage both customer bases, albeit with some residual technical differences between the two systems.
In the meeting with the TLC sector unions, the company indicated simplification and rebranding as two of the cornerstones of the post-merger strategy, also aiming to stabilize IT systems which still present structural fragility.
In terms of registered trademarks, the situation becomes interesting: three figurative logos presented by Fastweb (with related color variations registered in May 2026) are almost all duly registered, with the exception of one with a stylized letter F, which is objected to by a Swiss company which deems it too similar to its own pre-existing trademark.
The absence of new wordmarks suggests that the most likely hypothesis remains a simple rebranding of the historic Fastweb name, rather than the launch of a completely new commercial identity. However, it cannot be ruled out that, in a transitional phase, the company will temporarily use the current Fastweb + Vodafone corporate brand also as a commercial brand, before moving on to the definitive name.
