Martina Strazzer is disappeared from social media. On August 12 the journalist Charlotte Matteini He published in his newsletter the case of Sara Cecconi, a company employee Amabile srl The protagonist of some videos published on social networks on Ambile and Martina Strazzer accounts. At the time of hiring Cecconi was pregnant, Strazzer had used his story to publish different content on social media but when after childbirth his contract expired was no longer renewed. From that moment neither strozzer nor the accounts connected to his brand have no longer published anything on social networks.
On the contrary. The latest posts published by the profiles connected to the strozzer are transforming into one public bulletin board in which explanations are requested on what happened. Explanations, which at the moment did not arrive. The only track similar to an answer is a comment published by sister of Martina Strazzer, Anita. Just a comment to support a user who says to wait for the Strezzer motivations.
How much Martin Strazzer has gained in the last year: useful doubled
In recent years on Fanpage.it we have published several analyzes on Martina Strazzer’s turnover. Between 2022 and 2023 the turnover passed by 3,210,914 euros to 6,037,159 euros. The profits that passed by 567,897 euros in 2022 a 938,380 euros In 2023 500,000 euros managed entirely by the Anima Srl. The President of the Board of Directors is always Martina Strazzer. The latest available budget is that of 2024 where you can see that Amabile’s turnover has grown again, even if less than in the past. Now it’s a 7,733,983 euros. Doubled the profit that in 2024 came to 1,750,050 euros.
In the end we understood how much the pandoro case for Chiara Ferragni cost
What is the Sara case
In short. Martina Strazzer, born in 2000, is an entrepreneur Owner of the Amabile-Jewels brand. In Italy it is one of the most interesting cases of Marketing on Tiktok. Amabile was born in 2019. Strazzer begins to promote him on social media, especially on Tiktok. It produces small jewels, in gold and silver. The first orders arrive, it looks like one of the many Small-Business of the platform. Then explodes. Now he is a company with over 40 employees and about 7 million turnover.
Much of marketing is based on Tale of the brand. The behind the scenes of the company are shown. Explain the enlargement processes, team building and comforts designed for employees. Mostly they are women. In this flow of content there has also been room to tell in the November 2024 Sara’s hiring, a girl who was to deal with the accounting office. At the time of hiring Sara was pregnant.
Martina Strazzer told the Sara’s motherhood with several videos. First he presents it on social media, then he buys the bow to hang in the company when his little girl is born. In July 2025 the fixed -term contract of Sara expired, a contract which however was not renewed. Nothing illegal But the choice obviously out of tune compared to the narrative that has been made of the brand so far. And so Sara told her story to Charlotte Matteini journalist and author of the newsletter But what, really?.
How many followers has lost Martina Strazzer
The last post on Instagram Posted by Martina Strazzer is filled with hundreds of comments. The post is a carousel formed by some shots in which Strazzer wears a white suit but the comments are all on the Sara case. The disproportion with others is also well seen. Normally the posts have few dozen comments. Very similar situation on Tiktok both in the latest videos and in the old ones where Sara Cecconi’s entry into the company was presented. In all this, only on Instagram, in the last week Strazzer has lost about 8,000 followers According to data from Not Just Analytics. Specifically it passed through 765.224 last August 11 a 757,688 to August 15th.
