The mini bunker. The mega bunker. The tree house. The water slide. The boat with plastic bottles. Few screens. No video games. Lots of buildings. Michele Molteniborn in 1989, is one of the best-known Italian creators on YouTube. On the platform it has 1.79 million subscribers. On Instagram it reaches 585,000 followers and on TikTok a 706,000. His videos are all shot outdoors, somewhere between vlogging and crafting.
Michele creates construction from scratch. He does practically everything himself. He digs, assembles, paints, isolates and resumes. Like many creators at the end of the year he also publishes a earnings report. Partly for transparency, partly because of the question social-earnings has always attracted the interest of users. Net of voyeurismthe interesting thing is to understand how they work and how they are changing creator revenue streams.
How much does Michele Molteni earn?
According to data from his channel, in 2025 Molteni has published 29 videos on YouTube with an average duration of 17:41 minutes. Obviously we are not talking about gaming videos but about small short films that are sometimes complex to produce, shoot and edit. With these 29 videos Molteni earned directly from YouTube Italia 280,000 euros. This figure refers to direct earnings: those that the platform passes on to creators for advertisements posted during their videos.
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To these are added 28,000 euros always earned from YouTube but from a Spanish channel where the same videos are uploaded dubbed Italians. Not all: come on Miguel El Italiano have been published 14 videos. The Spanish channel currently has 881,000 members.
However, the bulk of the earnings come from brands: putting together both the brands that purchased content for YouTube and those that purchased packages or single videos on other social networks we arrive at a total of 1,214,000 euros. By adding all the items of the 2025 turnover, including events, we arrive at 1,532,000 euros. At a glance: 52,000 euros on video.
Molteni Company Srl data
Are these numbers invented? We can do a check. From the website of Michele Molteni we learn that its reference company is Molteni Company Srl. According to the portal data Chamber office this company is based in Costa Masnagathe same city it is from originally from Molteni.
The budget of 2025as normal, has not yet been filed but we can see the turnover data for 2024: 1,302,937 euros. Not far from what Molteni declared in the video in which Molteni explained his ideas 2024 revenue.
On that occasion he had set the total income from activities related to 1,256,014 euros. Those 50,000 euros who dance between his declarations and the portal data can therefore come easily from other sources such as rent, old income, payments for previous jobs or consultancy.
