Increases for NOW, the cost of the Premium Option doubles

Written by Jason Miller

The NOW users have the possibility to activate thePremium option which allows you to watch the contents of the platform from 2 devices simultaneously. Access to content remains limited to activated Passes. From this month of September, however, using Premium will cost double.

This is a significant increaseespecially for those who use the service for entertainment content. The Premium Option, in fact, not only includes the two visions simultaneously but also allows you to improve the user experience, eliminating advertising from on-demand content and improving the audio. The increase should be accompanied byarrival of 4K in the future for all users who activate the Option.

Here are all the details on the matter.

The price doubles

NOW’s Premium Option now costs money 10 euros per month and no longer 5 euros per month. For users interested in the service, therefore, a doubling of the expense must be taken into account. To add Premium, simply access the Personal Area of ​​your NOW account and follow the activation procedure. There are no constraints of any kind and it is therefore always possible to deactivate the Option while leaving your subscription active.

The price increase will make users turn up their noses and not only because it increases the cost of double viewing at the same time. Premium, in fact, also allows you to eliminate advertising from on-demand content and to be able to exploit theImmersive audio experience with Dolby 5.1. Without this option, you will have to deal with advertising and lower quality audio. The cost of Premium is particularly high, especially for those who use the service for entertainment content.

Jason Miller

I'm Jason Miller, and I've been passionate about technology and storytelling for over a decade. As a lead writer at Herald Editorials, I strive to bring clarity and creativity to complex tech topics. When I'm not writing, you'll find me exploring the latest gadgets or hiking in the great outdoors.