Instagram expands the creative possibilities offered to its users by introducing new tools for editing carousel posts within Editsthe app dedicated mainly to video editing. The update now allows you to use some of the app’s creative functions to create and perfect sequences made up of photos and videos.
With the new tools, creators can post images and videos and experiment with different graphic solutions to organize the individual carousel screens. The goal is to offer more possibilities for create visually distinctive content and capable of attracting attention while scrolling through the feed.
Instagram explains that users can use the fonts and text styles available in Edits, as well as create custom stickers via the crop function. These elements can be used within the contentsallowing you to build carousels with a more elaborate graphic setting than previously available possibilities.
Learn more about the Edits update
The update therefore makes different creators available tools for working on carouselsincluding fonts, overlays, effects and layouts. This is an extension of the creative functions of Edits, which allows you to apply some of the tools already designed for video editing to a format based on multiple images and content within the same post.
Instagram is investing more in carousels also in consideration of the involvement generated by this format. In 2024, Instagram manager Adam Mosseri explained that carousels can offer greater opportunities for engagement and reach, also because they include more content and can be shown to followers again starting from a subsequent slide.
The data cited also highlights that Buffer had detected a average engagement per post approximately 12% higher than single updates. Instagram had already introduced other functions dedicated to carousels, such as slide reordering and tests for adding individual captions.
