Itch.io added a filter “No AI” to the catalog navigation menu. On November 3, applying it to games, the projects shown came down from over 1.77 million to less than 425,000. The filter was also placed in the search function and other places on the site where, in the company’s words, it was critically missing.
In order to better control what you see, we’re adding Generative AI disclosure filtering to few more places on the site where it was critically lacking, including our search results page
(image or embed)— itch.io (@itch.io) November 3, 2026, 05:41
The platform already has rules on generative AI. Itch.io does not allow “uploading excessive amounts of automatically or AI-generated content” and treats such cases as spam. It also asks creators to disclose the use of generative AI when appropriate, but does not indicate whether there is a penalty for omitting the tag where it would be needed. The filter therefore depends, in fact, on what the creators declare.
Just deleted a couple terabytes of ai slop 😌
— itch.io (@itch.io) November 3, 2026, 04:23
The rules did not prevent the appearance, and subsequent removal, of poor AI-generated content. Itch.io is also a popular hosting site game jamand positions on AI vary greatly from one to another. Some ban it completely, others make it the very theme of the event.
Steam in turn has rules on the declaration of generative AI, collected in the dedicated section of the Content Survey that developers fill out before submitting the game for review. Valve specifies that the section does not concern the efficiency gains of development tools with integrated AI, but the contents that reach players: graphics, audio, narration, localization. The questionnaire distinguishes between contents pre-generatedcreated with AI tools during development and distributed with the game, and content live-generatedproduced while the game is running.
For the former, Valve declares to evaluate the output like that of any other content, also verifying that the game does not include illegal or infringing material and that it is consistent with the promotional materials. For the latter, the developer must also describe what protections it adopts so that the AI does not generate illegal content. Adults-only sexual content generated in real time is not allowed at this time. In the store, however, there is not yet a filter that allows you to exclude games that declare the use of AI.
Just in recent days, Valve, during a meeting with the developer community, specified that at the moment it does not intend to impose rules that prohibit AI but has asked developers for greater originality in the creation of their works.
