Carmen Fiorito is the social face of New Martina Srl, a business that basically dealt with managing a small electronics shop in Naples. Looking at the financial statements of the past few years, after the viral videos on TikTok, the turnover tripled. The most interesting data, however, is that of profits.
Maybe the peak of virality it has already passed. Looking at the TikTok profile from 8.6 million followers of New Martinaborn Carmen Fiorito, we see that her 10 videos with the most views are all from 2023. We know the format. Carmen is on the counter of his shop and recovers. Smartphones arrive on the table from customers to be “martinized”. New cover, new film, someone also chooses other accessories.
Simple format, possibility of creating continuous loop content and sell products at low prices. A magical formula that has allowed the NewMartina store in Naples to achieve millionaire turnovers which even tripled from 2022 to 2023. We see it when we read the latest available Chamber of Commerce certificatethe one for 2024 is missing.
How the company that manages New Martina is formed
Let’s clarify just one detail. New Martina is the name of the shop where the videos we have come to know about TikTok are filmed. The original location of the shop is located in Naplesbut in recent months branches have also been opened in Caserta, Bologna and Palermo. From the minutes with the approval of the financial statements we can trace the members.
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The sole director in office is Salvatore Fioritowhich also owns the 90% of the share capital of the company New Martina Srl. Il 10% of the share capital is instead owned by Concetta Morales. The share capital is 100,000 euros. The report from which this information comes is dated October 15, 2024.
How much New Martina earns: 2023 turnover
In 2022 New Martina’s turnover was 1,273,076 euros. A good figure, considering that the entire business started from a single shop. The profits are also good: 57,836 euros. The profit portion, let’s clarify, is the profit that remains net of expenses, taxes and salaries paid to employees and directors.
The exceptional data was in 2023. Here New Martina Srl scored 3,178,138 euros in turnover. Just under doubled compared to the previous year. But what really exploded was profit. Only in 2023 did it almost reach 700,000 euros: 697,647 euros.
Of course, we don’t know if in addition to this activity there are others linked to the family or directly to Carmen Fiorito. It will be interesting to see the data for 2024, where the push from social media has waned the business opened in new locations.
