TikTok wants to become a reference point for shoppingas well as being one of the main social platforms. New features are coming to the user experience. The social network is also evaluating the integration of a system of exchanging money between users.
What’s new on TikTok
TikTok will make available to its users a new Shopping Assistant. This is a Conversational AI agent which aims to help users discover and purchase new products. The AI, according to TikTok, will be able to understand the context and remember users’ preferences and needs during the conversation. The agent will be able to provide real-time information on products, shipping and assistance, helping users during shopping.
Also comes a new in-app checkout system which will allow users to purchase directly from a brand from their feed”For you“. The social network aims to simplify the use of integrated e-commerce systems and increase purchases, combining TikTok Shop with a new shopping experience based on AI and quick checkout.
The new quick purchase option from the feed is called “Buy Direct”. To make integration easier for brands, TikTok has partnered with leading e-commerce providers. The goal is to reduce obstacles: the AI assistant answers frequently asked questions on sizes, variants and stock availability, preventing the user from abandoning the application to look for information elsewhere before completing the transaction, and the quick purchase system allows immediate payment.
THE’acceleration towards e-commerce responds to constantly growing numbers: according to eMarketer estimates cited by TechCrunch, TikTok Shop will have reached approximately $15.8 billion in sales in the United States in 2025, equal to approximately 18% of the national social commerce market.
According to David Kaufman, Global Head of Monetization Product Partnerships at TikTok:
“AI is transforming the way advertising content is created and delivered at scale. With our suite of solutions, we combine artificial intelligence, automation and creativity to help advertisers improve performance while reducing effort. We enable advertisers to create relevant content, move with the times and generate significant commercial impact.”
