now we have a new problem

Written by Jason Miller

now we have a new problem

On Tiktok the hashtag WW3 on the third world war reached 614,600 posts. This is only the main flow in which it is possible to find videos dedicated to the hypothesis that a new global conflict is starting. Inside there is everything: geopolitical experts, conflict clip but also many memes, ballets, themed outfits and make -up. Anything to go in trend.

August 2014. Pope Francis is returning from his apostolic journey in South Korea. He is at the press conference: “Someone said to me: she knows father that we are in the third world war but in pieces”. Then social networks were not what we see now. There was no pandemic, the Creator Economy had just started And Facebook was still in the flower of his years. Almost 11 years after the words of Pope Francis could be serenely adjusted: “We are in the third world war but a meme“.

The June 13 Israel The Rising Lion operation against Iran began. In the night between 21 and 22 June the United States intervened with the midnight hammer operation. Two events that together have increased the level uncertainty on the future of global balances. Not only that. They also made a wave of memes re -emerge on social networks trying to transform a tangle of causes and effects into a good trend for some views.

The hashtags on Tiktok linked to the world conflict

Tiktok is a good thermometer. The hashtag #WW3 ha 614,600 posts. It is only the main one. Of course, inside there are also videos of dissemination or news clips, from the launch of missiles to the declarations of direct political leaders involved in the conflict. The first video suggested by the algorithm, however, with almost 450,000 likesis that of a creator that wears different odors related to a hypothetical world conflict. A video redone by many creators with variable results.

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There is a trend, with various interpretations, which plays on expectations of summer. Descriptions such as: “This summer will be fine” and then images of missiles and scenes of global conflict. And again. The faces of Donald Trump, Vladimir Putin, Ali Khamenei And Kim Jong-a They become the protagonists of fake souls inspired by the third world war.

Moreover. Serena Mazziniauthor of the book The dark side of social networks, reported the video of a creator who published a video that has a song by Caparezza as music. She makes up, changes, moves in the time of music and in the end closes the performance with an evening outfit. Mazzini, who has long reported this new video flow, comments:

“Now that the auction on the chest has been written and has made the video, we can stay serene: a quick and peaceful resolution of the ongoing conflicts is certainly coming. War? Is it just an aesthetic background for your personal detection”.

When everything has become a meme

Certain. The origin of these trends is not only one. There is the desire to exorcise fearthere is certainly the Black humorthere is a need for express yourself on what happens around us. What scares is the simplification of language. The Creator that presents the outfits inspired by the third world war uses the same language to show how he dresses for an evening. The military make -up appears between a trick inspired by Labubu and one dedicated to the fight against violence against women. It is simplified, play, you dance and yes repeat the words of a song. Just show yourself, Just make like.

Jason Miller

I'm Jason Miller, and I've been passionate about technology and storytelling for over a decade. As a lead writer at Herald Editorials, I strive to bring clarity and creativity to complex tech topics. When I'm not writing, you'll find me exploring the latest gadgets or hiking in the great outdoors.