The Arcadia agency analyzed the data from Chiara Ferragni’s Instagram profile one year after the start of the Balocco case. On 15 December 2023, the influencer received an Antitrust fine for the Pink Christmas campaign: the accusation was that of unfair commercial practice.
On 15 December 2023, the Antitrust notified a fine to Chiara Ferragni and Balocco for the Pink Christmas operation, a pandoro with pink icing sugar launched the previous Christmas. The accusation was unfair commercial practice, the origin of which was the lack of transparency on the issue of charity. A year later the Chiara Ferragni’s Instagram profile it has completely changed. Or rather, it seems like he went back to beforeOctober 2016.
Fedez is no longer there, the two separated officially. Confirmation has arrived from the Milan court in recent days. The children to whom one was dedicated are no longer here much of the content. The two now only appear hidden. From behind, outside the frame, for a message. The brands are no longer there. Or at least, they are no longer present as before. Now some #supplied or #adv is appearing again.
Not everything that happened is linked to the Balocco case. We know it. However, 12 months is enough to understand the consequences this crisis has had on the company’s Instagram profile third most followed influencer in Italy. More than just her Khaby Lame And Fabrizio Romano. The data was collected by the Arcadia agency.
Chiara Ferragni’s defense statement is arriving: in this way she will try to cancel the accusation of aggravated fraud
The numbers of Chiara Ferragni’s Instagram profile
We’re on Instagram. In one year Chiara Ferragni lost a million followers. To be precise, a little more: 1,033,757. Significant data but obviously not tragic for maintaining the profile: She has 28.6 million followers left. The most interesting data, however, is that on interactions. They remain tall, very tall. In the last month there is no post or reel under 100,000 likes. Most are between 500,000 and 200,000. Numbers that are difficult to compare to those of any other influencer.
Yet considering the whole year the decline is evident. According to the Arcadia agency’s count, in the last 12 months Chiara Ferragni would have lost approximately 50 million interactions compared to the same period of the previous year. Even here the total remains high. According to Arcadia, in the last 12 months there have been interactions on Instagram 106.563.965.
Just a note, to better understand this data. Part of the decline is also due to Chiara Ferragni’s first reaction to the Balocco case. After the apology video in which she commented on the case, Chiara Ferragni waited almost a month to publish the first content. Not only that. Even when she returned to posting content, the comments at the beginning they had been limited.
