And so everything was revealed. During the event Galaxy Unpacked The first official images of the new ones have arrived top of the range smartphone produced by Samsung. The name is confirmed: the new family is called S26 and are the most advanced devices developed bySouth Korean company.
There will be three new smartphones: S26, S26+ And S26 Ultra. The most advanced model is obviously the Samsung S26 Ultra which arrives on the shelves with the now traditional S Penthe removable stylus that hides in the body of the device. Samsung, as is now tradition, pushes a lot on the photographic department and on artificial intelligence functions.
Among the new functions, however, we also find the Privacy Display. We’ll see it better later but we’re talking about a screen dimming function that is introduced for the first time by Samsung. It’s not a film: it’s actually a technology that acts directly on the pixels to avoid prying glances towards our screen. Prices are high-end: they range from 1,000 to 2,000 euros.
Best Soundbars of 2026: 15 models from the most reliable brands for every price range
Data on the world’s leading manufacturer of Android smartphones
In the market this event is watched with particular attention. Samsung has long been the largest smartphone maker in the world. In 2025 according to data from CounterpointResearch managed to grow by 5% compared to 2024, however coming second in the global ranking of producers.
Let’s consider the shipping volumes as a parameter: in the same year Apple reached the 20% of the global market, with growth of 10% compared to the previous year. Samsung, however, stopped just below: 19%. Samsung therefore remains the world’s leading manufacturer of Android smartphones.
What is the design of the new Samsung S26 family
Let’s start with what you see from the outside. The new ones Samsung S26 they have a different rear photographic compartment compared to the lines of the latest generations of Galaxy. The photographic compartment fits on a raised plate. It is a design that we had already seen in the Galaxy Z Fold7, the Samsung foldable that in 2025 introduced an ultra-thin design.
Not only that. The Ultra, the most advanced model, has rounded edges. This is also new: usually the edges followed more regular angles. It is a detail that creates a small irregularity in the insertion of the nib. Previously the S Pen had a regular cap. It could be inserted into the smartphone from any side. Now, however, the cap is irregular: there is a direction in which to insert it to make it fit perfectly into the design of the smartphone.
Screen sizes vary: 6.9 inches for the Ultra, 6.7 inches for S26+ e 6.3 inches for S26. On the color side, however, we find four colors in the stores and two exclusively for the online sale of the devices. The first four are Cobalt Violet, White, Black And Sky Blue. The exclusive colors for online purchase are instead Silver Shadow And Pink Gold.
How are the new Samsung S26 Ultra cameras
The most important updates in the camera sector are two. The first is the improvement of function Nightographyis a function that improves colors and lights in the most difficult environments, starting with concerts. The second update concerns the strengthening of all theapparatus dedicated to stabilization.
Interesting function Horizontal Block which allows you to fix and stabilize the camera. We tried it: in fact it works very well even when the oscillations become particularly intense. The most powerful camera fleet is that of Samsung Ultra where we can find a series of five cameras:
- 50 MP Ultra-Wide Angle Camera
- 200 MP Wide Angle Camera
- 50 MP Telephoto camera
- 10 MP Telephoto camera
- 12 MP Front Camera
What Samsung’s artificial intelligence can do
As we have seen in recent generations, artificial intelligence is linked to several functions in these smartphones too. Here we find many functions related to Geminithe artificial intelligence developed by Google. But also an updated version of Bixby, the assistant developed by Samsung. And also the new version of NowBriefa space that should help us keep all our appointments in one place.
Not only that. Samsung has also implemented some functions related to natural language in these smartphones. With Assistant Photofor example, you can edit images simply typing prompts. And again. Thanks to Bixby you can navigate through the settings as if we were talking to a technician who guides us through the smartphone.
The technology behind the Privacy Display
In recent years, the privacy filmsprotective films capable of protecting our smartphone from scratches but also preventing anyone from peeking at what is happening on our screen. In short, we are talking about a filter that becomes dark when we look from the side. The problem is that with these films you lose a bit of brightness and in some cases even a bit of touch sensitivity.
Samsung has decided to introduce this technology directly on the screen. Privacy Display it is a function that intervenes on individual pixels to direct the brightness that is emitted. When it is active the screen can only be seen well with one 90° vision. The most interesting part is that you can activate this function directly for some apps, such as the bank one. Every time we open the selected apps the screen remains visible only to us.
Prices of the new Samsung Galaxy S26, S26 Plus and S26 Ultra
The prices of the new Galaxy S26 range from 1,029 to the 1,999 eurosbased as always on memory cuts:
- Galaxy S26 from 12GB + 256GB to 1,029 euros
- Galaxy S26 from 12GB + 512GB to 1,229 euros
- Galaxy S26+ from 12GB + 256GB to 1,289 euros
- Galaxy S26+ from 12GB + 512GB to 1,489 euros
- Galaxy S26 Ultra from 12GB + 256GB to 1,499 euros
- Galaxy S26 Ultra from 12GB + 512GB to 1,699 euros
- Galaxy S26 Ultra from 12GB + 1TB to 1,999 euros
The other news on Samsung products: the Galaxy Buds4 and Buds4 Pro
Samsung also presented its new generation of Bluetooth headphones: Galaxy Buds4 And Buds4 Pro. They are earphones that are presented as computational: their shape was created after analyzing millions of data to study the best ergonomics for the ear cups. Nice design, with transparent case. AND better autonomy: goes up to 26 hours.
