The first heat, promising weather and a fairly packed programme. If you are thinking of taking a trip to Milan Design Week in the next few days, we warn you right away: just like you, there will be a fair number of people who are thinking of putting the same program into practice. If you are passionate about technology but don’t want to find yourself stuck in endless queues, we leave you with some suggestions on the installations to see.
Design is an Act of Love
The Samsung exhibition is entirely dedicated to design. It will be open to the public from 20 to 26 April, in the Superstudio Più in Milan in via Tortona 27. No smartphones, this time. Samsung has dedicated all the internal spaces of the house. Lights, televisions, audio devices. The exhibition was conceived and inaugurated by Mauro Porcini, Chief Design Officer of the Device eXperience division of Samsung Electronics. Interesting to see how in the era of artificial intelligence we try to resume a design that is as closely linked to human experiences as possible.
The Colorful District
Still in via Tortona, but this time at 14, you can also find Hisense. Here the Qingdao-based brand has completely reconstructed the environment with its products, creating different spaces in which to see its televisions, listen to music from their speakers, try their projectors or household appliances. In addition to the interiors, also stop in the external part of the installation where Hisense often organizes workshops and show cooking.
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Beko’s disappearing appliances
The Milan Design Week is a formula within which we find two events: the Salone del Mobile and the Fuorisalone. If the attention of tourists is focused above all on the Fuorisalone events, those who deal with this market don’t forget to stop by the Salone del Mobile, where every year we can see a preview of how the way we furnish our spaces is changing. Appliances included. The Salone del Mobile hosts many stands dedicated to electronics. Among all we highlight that of Beko, which presented the new products from the Midnight collection. We are talking about appliances that disappear into the furnishings: the induction hob where the control panel only appears when we turn it on and an oven perfectly embedded in its furniture.
Miele’s folding kitchen: the appliances disappear
Miele presented a format where the kitchen simply disappears. You can see it in the store in Corso Garibaldi 99. Here you just need to click a button on the tablet, or let’s imagine in the future on a smartphone, and all the kitchen furniture overturns to disappear inside a piece of furniture. In this concept the induction plate is also hidden inside a table.
Haier’s immersive spaces
In via Bergognone 26 we can instead see the space created by Haier. Here the center of the experience is an immersive room where lights, lines and details linked to the history of the brand are projected onto all the walls. In addition to this space, all the company’s latest products are also on display, including a dishwasher capable of sanitizing dishes, bottles and pots with a patented light.
