Luigi Calagna, 33 years old, and Sofia Scalia, 29 years old, are the actors working on the Me Contro Te project. The consumer association Consumerismo No Profit has filed an appeal with the Court of Palermo contesting various practices of their site.
Marriage, criticism of marriage, response to criticism of marriage and now a appeal to court. In recent weeks the number of mentions of Me Against You in the media has increased slightly compared to usual. Let’s remember only two facts. Me Contro Te is a content project for children whose protagonists are Luigi Calagna And Sofia Scaliain art Him And Sofi. The two young Sicilian actors began their career on YouTube in 2014 with a channel that seemed to focus primarily on vlogsjokes and small challenges. Over the years they have dedicated themselves to a audience composed mainly of children and they started building a narrative universe made up of dozens of charactersantagonists and imaginary journeys. Their wedding came on September 5th, which celebrated their entire career. Now a new chapter, perhaps judicial.
Non-Profit Consumerismin fact a consumer association, has filed an appeal with the Civil Court of Palermo. The appeal is against Me Contro Te Srl, the main company of Calagna and Scalia. Let’s talk about one company with a millionaire turnover: the data of 2024 surpasses i 4.3 million euros. Consumerism calls for the blocking of a series of practices deemed incorrect carried out by the company. Practices which, according to what we learn from the Ansa press agency, had already happened reported to the Antitrust in Junebut without receiving any response. At least for the moment.
The accusations on the MeControTe.it website
The accusations of Non-Profit Consumerism concern the portal MeControTe.it. To tell the truth, it seems that this site is no longer the focus of the couple’s attention: the photos in the section they seem quite dated. Apart from this, the site is basically a e-shop. First the products are presented and only at the bottom are there banners that link to the couple’s YouTube channels. Once you click on a section dedicated to products you go directly to a Amazon portal where all the products dedicated to the couple are collected. The list is long, we have talked about it in the past but we also report it here: they are there 36 articles between Books and Films, 37 school items, 60 toy models and 40 gadgets.
Me Contro Te didn’t take the criticism of their marriage well
According to the consumer association, the problem concerns the mix of shops and entertainment content: “The mecontrote.it website and the app of the same name represent an entertainment environment built for children and pre-adolescents: within the site and app, without any separation from the recreational contents, there is the «Shop» section with the imperative call to action “Go to the shop!”, which refers to an Amazon storefront with affiliate links”. Specifically, the alleged violations are: aggressive commercial practice, deceptive practice by omission e hidden advertising. The last point concerns precisely the proximity between entertainment and commercial products. Now it will be the Court of Palermo that will establish whether the accusations are founded.
