The Linux distro postmarketOS officially changed its name to Nura after an 18-month selection process. The announcement came during the “mystery talk” of the project’s annual conference, held in mid-2026, revealing the new identity aimed at overcoming the communication difficulties of the old brand. The rebranding is not just aesthetic: it serves to resolve the limitations that have slowed growth outside the hacker community, ensuring greater diffusion, recognisability and legal protection.
The name postmarketOS had structural problems: difficult to pronounce and remember in many languages, with ambiguous capitalization (the lowercase “p” and “m” next to the uppercase “OS”) that caused confusion. Over time, dozens of written variants have emerged — Postmarkets, PostMarketOS, post-market OS — each a source of disorientation. Furthermore, being descriptive (post-market = after the market) if on the one hand clarified the mission, on the other it limited its scope and, critically, prevented the registration of the trademark, precluding protection from fraudulent uses.
The choice of the new name followed a rigorous process. A dedicated team (Pablo, Pan, Ranny and Sriram Ramkrishna) analyzed over 300 community proposals, subjecting 4 finalists to a linguistic and cultural check to exclude problematic connotations in different languages. The final vote with range voting method (scale from -2 to 2) has declared Nura the winner with an average score of 0.4, indicating a broad and transversal consensus within the team.
The name Nura was born as an abbreviation of nuraghean Italian word that indicates the ancient granite buildings of Sardinia, some dating back to 3000 BC and still standing. Summon stability and resistance over timevalues in tune with the project’s objective: to keep the devices on which the operating system runs useful for a long time. The proposal came from Davide Depau, as part of the first collection of community ideas for the new name, who the team thanked for his contribution.
The .eco domain and the updated logo of the former postmarketOS
The new domain Nura.eco it wasn’t a random choice. The team had set its sights on Nura.org, but the domain was already occupied and the owner wouldn’t accept a reasonable offer. The .eco alternative turned out to be perfect: the extension is reserved for organizations committed to positive change for the planet, with stringent policies against greenwashing, in line with the project’s mission to extend the life of smartphones beyond official support, reducing electronic waste.
The logo it has been maintained with some technical adjustments. Ranny fixed minor graphical inconsistencies, increasing the spacing between arrows to improve readability from a distance. It is now constructed mathematically, ensuring faithful reproducibility by anyone. The aesthetic change is minimal, but functional.
The transition will not be immediate: some user-facing strings may still show postmarketOS. The team invites the community to contribute with merge requests to update the references or to report non-updated parts via issues. The brand Nura has already been registered, which offers legal protection that was previously impossible.
This step reflects the maturity of the project. Born for port Linux to smartphones no longer supported, postmarketOS it has grown into a complete platform, as evidenced by the sale of PinePhone with the system pre-installed. The new name Nurawhich is easier to pronounce, remember and write, as well as being legally protected, should facilitate its diffusion, attract new users and consolidate its presence in the panorama of Linux distros for mobile devices.
