Ferrari is preparing for the launch of Ferrari Luce, the first fully electric model produced by the Maranello company. The social campaign is interesting: Ferrari has invested in recent months with a large press and social media campaign.
You will have seen it. It will have happened to you screenperhaps in passing in the social algorithm feed. Ferrari is ready to reveal Lightits first fully electric car. The launch is scheduled for 10.10pmdirectly in Maranello. You can follow everything in streaming: at 9.55pm a live broadcast will start on Ferrari’s YouTube channel to see the first images of Ferrari Luce. But it will be hard to miss. Ferrari has invested heavily in communicating this new modelaccompanying the launch with an almost unprecedented social campaign for a brand that is based on not exactly mass-produced products. Even looking for the cheapest models on the list, we are still above 200,000 euros.
The new one should cost more than this threshold, but it doesn’t matter. In recent months Ferrari has decided to launch the car by involving creators who not only deal with engines, but also with design and technology. And he did it by distilling the announcements little by little. From the first teasers, to the components, through to the interiors. Among other things, the interior design of Ferrari Luce was designed by LoveFrom, the studio of Jonathan Ive who from 1997 to 2019 held the position of Apple’s Chief Design Officer.
What we know about Ferrari Luce: the characteristics of Maranello’s first electric car
The project of one electric supercar it comes from afar. Tesla itself had started its production from a vehicle designed to be a sports car. There Tesla Roadster was marketed between 2008 and 2012 and was modeled on the floor of the Lotus Elise. Only after this debut did Tesla begin to launch as well car with a smaller format. After many announcements, Ferrari also actively enters the sector. And this while in electric car marketnon-luxury, many Chinese brands are entering. The Xiaomi brand is expected to arrive in Europe next year, currently known in Italy only for consumer electronics such as smartphones, headphones and smartwatches. In China it has grown very quickly electric car rankings.
Electric cars, with AI +23% battery life without slowing down charging: “All it takes is a software update”
Many of the features of Ferrari Luce have already been announced. Engine power should be about 1,000 horsepower in boost mode developed by four electric motors. The expected maximum speed is 310 km/h with an acceleration from 0 to 100 in 2.5 seconds. The autonomy that should be good 530 kilometers. A good level but the highest for electric cars. To understand us better, Tesla Model at the moment it moves between the 600 and 649 km of autonomy.
