Very Mobile strengthens his “love cost” philosophy announcing a new national prize competition in partnership with Xiaomi. The initiative was created to enhance the operator’s attention towards its consumers, rewarding not only those who are already customers, but also all those who decide to rely on the brand during the promotional period.
A new competition from Very Mobile
The competition is active from 6 October to 4 November 2026is up for grabs in total 300 smartphones Xiaomi REDMI Note 17 Pro 5G. Thanks to a mechanic instant win simple, intuitive and engaging, participants will have a new chance every day to try to win one of the 10 devices assigned daily.
The collaboration between the two brands is based on a common vision: making innovation and quality technology increasingly accessible to allwhile ensuring a great user experience.
To promote the initiative, a massive multi-channel communication campaign has been implemented which will involve TV, digital and social platforms, the website, the official app, SMS messages and dedicated promotional materials within physical sales points.
Mario Passetti, B2C Marketing Strategy and Offer, Customer Experience & Very Mobile Director, commented:
“Very Mobile creates an initiative designed to reward existing customers and new customers every day with an engaging, accessible and value-rich experience. Together with Xiaomi we want to offer an opportunity for simple and immediate participation, which confirms our desire to be increasingly closer to people and to constantly enrich their relationship with the brand”.
How to enter the competition
The competition Very Mobile provides a “instant win” mechanism. All the operator’s customers have the opportunity to participate every day, directly from theVery Mobile official app or via the operator’s websitefrom which you can also check all the details about the competition itself.
