To adapt to the privacy rules valid in the countries of the European Union Meta has created a version of its products without personalized insertion, but to use it you have to pay a monthly subscription. What to do if you receive the Instagram notification that asks you to choose between the two options.
In these hours you may have received one Notification on your profile Instagram directly from Half who asks you if you want to continue using its platforms with Personalized advertisements or you want to subscribe to 7.99 euros per month And not see advertising anymore.
In reality, the possibility of subscribing to the Meta platforms to continue to use without Personalized advertisements It has already existed for a while, even if initially The price was different. If you receive this message, There are therefore two options: you can subscribe if you want to prevent meta from tracing your data and then propose you Personalized advertisingor you can continue to use your social networks as you have done so far without additional costs.
What does Meta’s message mean
As can be read in Meta’s message, the option of a subscription exists only in the countries of the European Union. The company of Mark Zuckerberg he had to introduce him to respect the regulatory requirements existing in the EU regarding privacy: to do so he created A version of its apps without Personalized advertisements. Attention, this does not mean that the content of brand will disappear from the social, but that the user will no longer see personalized advertisements.
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What are the two options
On the Meta Service Center there is a page that explains what changes between these two options: if you decide to subscribe, first you will no longer be able to use the Met apps for free, but you will have to pay a subscription “starting from 7.99 euros per month“(reads the message that arrives on your Instagram app), in return your data will no longer be processed for advertisements. However,” you will continue – explains Meta – to see posts, messages or other branded content of companies and creators, as if you follow a brand or a creator “. Also, if you have a professional profilethis choice could disadvantage you, as – as explained here – “your ability to advertise and monetize with the advertisements will be reduced”.
The other option, however, simply consists in continuing to use Instagram And Facebook Without any additional cost, but accepting that Meta uses your data to customize advertising. In the message, in fact, close to the item “Use without added costs with advertisements“The phrase is also highlighted”Your current experience“.
How much does the Meta subscription cost
In reality, reading in detail the information contained on the Instagram service center, we discover that the monthly subscription does not have an equal price for everyone. If we click on the item “Find out more about prices“, We read that the price of the monthly subscription can vary according to the number of Facebook account And Instagram associated with the Account Management Center from which you subscribe.
There are two possibilities. If you subscribe from the site on Facebook.com or on Instagram.comthe price is of 5.99 € per month For an account, more 4 € per month (or the price in the applicable local currency) for each additional account. If you want to continue using the respective social networks appwhether it was downloaded from Apple’s App Store or from Google Play Store, then the price rises: 7.99 € per month For an account, plus € 5 per month (or the price in the applicable local currency) for each additional account.
What to do when you receive the message from Meta
At this point you have all the elements to make a conscious choice. If you don’t want to subscribe and continue using the Meta social networks as you have done so far, just click “Use without additional costs with advertisements“. If instead you don’t want to see anymore Personalized advertising And above all you do not want to prevent meta from tracing your data for this purpose, you can decide to subscribe.
Anyway, Half It allows in every moment to change your mind: therefore even if today you choose to continue without additional costs, you can also subscribe at a later time (or vice versa), accessing the Meta Account Management Center and selecting the option “Preferences relating to advertisements“.
