Giorgia Meloni she was the second party leader to open a TikTok profile in Italy. The first content dates back to 2019, the social network had recently arrived and before her only Matteo Salvini had entered this terrain.
Now the prime minister has decided to add a new piece to its communication. With a notification sent on his Instagram channel he opened a new TikTok channel. Officially a Bulletin Boardsomething we can translate as “Notice Board”.
How a Bulletin Board works on TikTok
Bulletin Boards were only introduced in the last few months on TikTok. They are dedicated to creators and are used for sending direct updates to followers. Technically they are gods broadcast channels: administrators write and users can respond with reactions.
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The first message on Giorgia Meloni’s channel it’s just a greeting: a short, very institutional text informing users that this channel is also active. We report the text below.
Hello everyone, from today this new channel dedicated to updates on my work and the Government’s activities is active. Welcome!
Because Meloni opened a TikTok channel
TikTok as a social network has a problem with loyalty of users to creators. It can be reached a large audienceme but then to find a creator you rely on the algorithm.
The platform has been working to increase loyalty for some time. In all likelihood, Meloni’s new channel is an investment on that public, tending to be youngerwho uses TikTok but is not a member of Instagram.
