With the resolution no. 197/2025which you can read in detail by clicking on this link, the Communications Regulatory Authority (better known by the acronym AGCOM) officially kicked off the list of relevant influencers, a register to which figures with a significant user base are obliged to register. We’ll get to the numbers shortly. Although in many quarters this register has been presented as a sort of professional register like those of doctors, lawyers and journalists, in reality it is a list managed by aindependent administrative authoritywith the aim of regulating a world that is too “wild”. In fact, it is not managed by professional associations recognized by law, you cannot register after passing qualifying exams and above all it does not certify skills; simply, it serves to impose transparency and conduct obligations to those who are followed by many people, whose choices and behaviors can be influenced by the contents online that publish i content creator.
The activation of the register, certified with the publication of the web form to register, follows by a few months the introduction of the Guidelines and Code of Conduct for influencers, again by AGCOM. THE content creators they have long emphasized that being an influencer on YouTube, Instagram and other platforms is a real job; in fact, with these tools, it is actually made so because they are put in black and white limits, responsibility And obligation of transparency.
So, who should sign up to the list of relevant influencers? As stated in resolution no. 197/2025, the obligation concerns all content creators who have at least 500,000 followers on the various social or video sharing platforms – from TikTok to YouTube, via FacebookInstagram, X etc etc – or which they reach at least monthly 1 million views (on average) on their channels. As explained by laleggepertutti.it it is believed that in Italy approximately 2,000 people need to register. Among them are Chiara Ferragnithe ex-husband Fedez, Khaby Lame, Gianluca Vacchi and various exponents of the world of video games such as Favij And CiccioGamer89all with large followings, with which naturally comes great responsibility.
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By putting the web form online, all influencers who exceed this audience of followers are automatically obliged to register. Various data must be entered in the form, which fulfills the function of creating the list linked to the resolution. In addition to the name and surname, name and company name, the name must also be indicated directly nickname with which the creators, the number of views, the number of followers and the various contact details are known. The file must also be uploaded identification (that of the legal representative in the case of a company).
Members who do not comply with the Influencer Guidelines and Code of Conduct face administrative sanctions (and not disciplinary as in the case of professional associations) significant, which can even reach 600,000 Eurosin case the rules on the subject of are not respected protection of minorsthe most stringent ones of all. Obviously, those who are required to register but do not will also face sanctions. In this regard, AGCOM may investigate compliance with the measures introduced with resolution no. 197/2025 is yours initiative and upon reporting by users, who will therefore have a valuable tool for indicating controversial profiles.
Regarding transparency, i sponsored content must be presented in a clear and evident way, as well as the contents created with theartificial intelligence (AI) but not explicitly stated; there hidden advertising can lead to sanctions up to 250,000 Euros. Influencers will also be required to engage on the correctness from the information that they spread, especially on delicate topics such as Healthwhere the promotion of unscientific and harmful theories can be severely punished financially. Also respect for human dignity it will be a value to be rigorously respected; will apply absolute ban to promote discrimination, hatred And violence. However, the most stringent limits are those relating to the protection of minors; infringements of the rules indicated in the guidelines, as indicated, can result in very heavy fines of up to 600,000 Euros. Those who have always carried out their job as influencers correctly, naturally, will have nothing to fear; they will simply be required to register in the above register.
