Sure, sure. Since chatbots exploded, that “Let’s ask Google!” with which doubts were resolved is turning into a “Ask ChatGPT” or “Ask Gemini” or any other variation you can imagine. Yet the analysis of Google searches published every year by the platform still helps to understand where the interests of users move.
The usual dashboard A year of research it is not online yet. Yet some can already be found anticipation. The rankings concern words that have had a peak compared to 2024. At the top of the list of most searched people there is an Italian for whom 2025 actually marked a career change: Lucio Corsi. It’s first in searches, too above Olly.
The graphs on Google Trends: Sanremo effect
The data was anticipated by Corriere della Sera but they can be easily verified on Google Trends. Corsi had two peaks in searches. A huge one among the February 2nd and March 1st. Obviously the interest was linked to his participation in the Sanremo Festival. Race in which he then came second. And then a second peak in May, in the days where he participated in the Eurovision after Olly’s withdrawal.
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Olly himself is in second place among the most searched Italians. Here too the major peak is for Sanremo. Just a note. Comparing Lucio Corsi and Olly on Google Trends it seems like search volumes it is Olly in first place. But precisely: this Google report analyzes above all the words that have recorded an increase compared to 2025. Olly was already known, even to Sanremo fans: he had already participated in 2023.
This is a theme we also see among athletes. The third place among the search peaks is occupied by Lorenzo Musettithis year winner of the Davis Cup for the second time. Not as famous as Sinner, obviously. But definitely one of those who raised more interest in recent months.
The increase in research on artificial intelligence
If in 2011 i The Jackal they created the first webseries imagining what would happen to those who search Google on Google. In the 2025 we see something similar in the research. Since 2025, demand has jumped “How AI works”. Who knows how many users after writing this question then returned to search for something else on Google.
